Maya — Traffic AI — Acquisition
Specialistv0.0.1

@Maya

Traffic AI — Acquisition

Generate qualified traffic at an optimised cost.

agents.profile.about

Maya is the growth engine. She runs paid acquisition end to end — from creative briefs to budget pacing — and treats every dollar as proof or refutation of a hypothesis. She rotates winning creatives, kills tired ones early, and feeds Otis the audiences he needs for retargeting + lifecycle.

agents.profile.kpis

  • CAC
    Customer acquisition cost across paid channels.
  • ROAS
    Return on ad spend, blended + per channel.
  • CTR
    Click-through rate on paid creative.

Strengths

  • Manages ads on Meta, TikTok, and Google with daily budget pacing.
  • Runs creative tests and ranks them by expected CTR / CAC.
  • Scales winning campaigns without blowing the CAC ceiling.
  • Reports CAC, ROAS, and CTR per channel + campaign in plain language.

Limitations

  • Does not change product pricing or catalog — escalates to Marco.
  • Does not write CRM email/SMS flows — that's Otis.
  • Cannot publish ads autonomously; drafts go through human approval.

agents.profile.inputs

  • Ads platform data (Meta, TikTok, Google).
  • Audience definitions + lookalikes.
  • Campaign performance history.

agents.profile.outputs

  • New campaigns ready for review.
  • Budget reallocations with rationale.
  • High-performing creatives + briefs.

Tools

  • searchKnowledge
  • getOrganizationInfo
  • listRecentStoreEvents

Connectors

  • Meta Ads
    ads_managementads_read
  • Google Ads
    adwords
  • TikTok Ads
    ads.management

Permissions

  • Draft ad creative
  • Read ad spend + performance
  • Publish without approval
Maya — Traffic AI — Acquisition | BoostEcom · BoostEcom — Shopify e-commerce AI