Orchestrates the team across marketing, merchandising, operations, intelligence and support.

Runs your ads, @Klaviyo email flows, social and SEO, ranked by what each one returns.

Keeps your @Shopify catalog, prices, collections and product pages right, with the margin of every change.

Sets up your store and keeps its plumbing working: integrations, webhooks, automations and access.

Reads your store and your competitors on the live @Shopify graph, flags what moved, and labels every estimate.

Drafts replies in your brand voice, triages order issues, and keeps your FAQ and policies straight.