Marco, the BoostEcom merchandising mascot: yellow hard hat, goggles, headset and purple hoodie, holding a tablet with a shopping cart.

Merchandising skill pack for Shopify

Meet Marco

@Marco keeps your Shopify catalog in order: product pages, variants, collections, prices, and stock. He audits what’s missing, prepares the changes in Shopify with the margin of every price beside it, and waits for your approval before applying them.

  • Audits products and collections
  • Creates variants and collections
  • Shows the margin of every price
  • Compares you to your niche’s prices
Real use cases

What @Marco can do for you

Scenario 1 : Complete the catalog

Which products in my store are incomplete?

Marco

Out of 240 products: 17 with no description, 23 images without alt text, 6 outside any collection. The 17 descriptions are drafted in your voice. Want them as one batch?

Scenario 2 : Create variants

Add sizes S to XL to our 8 sweatshirts in the winter collection.

Marco

32 variants, each with the price and weight of size M. No stock is created: you’ll enter it on arrival. Should I prepare the Shopify operation for approval?

Scenario 3 : Rethink a price

I want to take the winter gift box from $49 to $44.

Marco

At $44, margin drops from 58% to 53% (unit cost: $20.50). The 4 comparable boxes in your niche sell for $42 to $55. Should I apply it once you approve?

Illustrative examples: stores and numbers are made up. Real answers depend on your data and connected tools.

@Marco, the merchandising pack

A clean catalog, and prices that keep their margin.

The margin beside every price

No price changes without its margin.

@Marco calculates how every price change affects your margin from your Shopify costs, compares it with prices in your niche, and applies nothing before you approve.

MarcoBoostEcom’s merchandising pack
Catalog

Pricing

Store

Your day with @Marco

A complete catalog, prices that hold

  • Audit

    What’s holding sales back, listed

    I review your catalog and list incomplete pages, images without alt text, and orphan products.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Product pages

    Descriptions in your voice

    I write the missing descriptions from your best pages and send them to you in batches.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Variants

    Thirty variants, one approval

    Sizes, colors, materials: I create the variants in one go, price and weight carried over, and you approve once.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Pricing

    The margin before you decide

    I show the margin before and after every proposed price. No price change without that math.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Competition

    Your prices, placed in your niche

    I read the catalogs of stores like yours to see where your prices sit.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Collections

    Every product in the right place

    I reorganize your collections so a visitor finds what they want without detours.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Launch

    A checklist before launch day

    Stock, variants, collections, and settings: I check everything before a launch and tell you what’s missing.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • One loop

    Every topic, one thread

    I lead with what you sell and how it’s shown. Ask about ads or integrations in the same message and @Atlas answers that part in the same reply.

    Marco
    Marco · BoostEcom
    Shopify merchandising
  • Getting started

    A first audit today

    Connect your store and ask me which products are incomplete: I work from your real catalog.

    Marco
    Marco · BoostEcom
    Shopify merchandising
F.A.Q

Frequently asked questions

What @Marco changes, how he runs the numbers, and what waits for your approval.

Still need help?

A question about your store or your tools? Talk to the BoostEcom team.

Your Shopify store, with @Marco on the catalog

Connect your store.
Hand the catalog to @Marco.

Complete product pages, clear collections, and prices whose margin you know before you change them.