Insights

Launching BoostEcom for Shopify operators

Why we built a Shopify MCP and AI copilot. @Atlas keeps the store context, the specialists do the work, and you keep direction.

· · Christopher Lasgi · ~2 min read

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Announcement published on April 29, 2026. For what the product does today, read the documentation.

The first version of BoostEcom is live. We've spent the last twelve months building what we believe is the next operator layer for Shopify stores: a copilot that audits, optimizes and operates the business with you.

Why now

Operators don't lack tools. They lack time and focus. Every store juggles ten dashboards, fifteen Slack channels and an ever-growing backlog of catalog work, copy work, ops work, marketing work. The operating cost is context switching, not strategy.

LLMs got good enough this year to actually run domain workflows end-to-end: not just summarize, but execute. We built BoostEcom on top of that inflection: a CRO-grade orchestrator that coordinates a small team of specialists, all plugged into your Shopify store, your data and your tools.

What ships today

  • @Atlas, Orchestrator: the agent you actually talk to. She reads intent, plans the work, dispatches specialists, and reports back.
  • Five Specialists: @Maya (Marketing), @Marco (Merchandising), @Otis (Operations), @Faye (Intelligence) and @Sam (Support), each with their own tools, memory and KPIs.
  • Skills: reusable AI playbooks that @Atlas loads when a request calls for one.
  • Marketplace: a catalog where sellers list Shopify apps, MCP servers, services and stores.
  • Tracking & Analytics: server-side, cookieless, GDPR-friendly.

What's next

The roadmap is public. The next quarter focuses on durable workflows (canvas-based agent design), the marketplace acceptance flow, and the agency certification program.

Welcome aboard.

Ask @Atlas about your store

The posts explain the method. @Atlas applies it to your own Shopify store.