The SEO Auditor checks tags, structured data, Core Web Vitals, indexation and internal linking, and compares the result against competitors.
Dashboard: /<org>/<store>/systems/seo.
Why it is not just a crawler
A crawler sees the storefront. The SEO Auditor also sees the Admin API: the real product catalogue, the real collection structure, the real metafields. A crawler infers that a collection page is thin; this reads how many products are actually in it.
It composes four sources (Shopify Admin GraphQL, the store's indexed
knowledge, a live scrape, and web search) through the seo-audit
skill. None of its claims come from a heuristic about how stores
usually look.
Beta
The System is badged Beta, and the badge is meant literally: the audit runs and the findings are real, but the coverage is still growing. Treat a clean report as "nothing found in what was checked", not as "nothing wrong".
Relationship to AEO
AEO Optimizer is the same discipline
against a different engine: answer engines rather than search engines.
Both are filed under the seo category in the registry, deliberately:
adding a category to a shared type to flatter one manifest would change
the type for a labelling preference.